Monday, April 18, 2016

Week 3 EOC ; Making money for Good



                In 2006 the Red company was founded by Bono and Bobby Shriver.” Its simple mission was to make it easy for people and businesses to join the fight against deadly Aids virus. (RED) has set out to solve the deadly problem of AIDS by getting the private sector to create a sustainable flow of money, while generating awareness around the AIDS issue. In the nearly 10yrs since ( RED) launched it has   raised $350 million and 100% of the money goes directly to work on the ground to make Aids by 2020 Aids free”.( Red ) campaign The Red organization has raised money to provide life-saving medicine which is the type that can provide medicine for HIV infected people throughout the world. Red has set up global fund for 8countries. The Global fund, the recipient of (RED) funds is a 21 st century organization designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics.
                I find the (RED) as a remarkable company soul goal is to work with companies such as Gap and Apple to help raise money from people suffering from AIDS. So far (RED) has helped more than 15 million people who are now on life saving ARV medication globally and out of those people more than 8.1 million people are on treatment thanks to the work (RED) set up through global funding.”  The money that has been raised by (RED) has been used to finance HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, and Zambia, impacting the lives of 70million people.”(RED) campaign.
                 The (RED) campaign is taking on a hard fight that may or may not be resolved by their goal which is having AIDS cured by 2020 but as I have read on their website what they have accomplished in the past decade is remarkable and inspiring.

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