Week 3 EOC : My Demographics

“The Generation Xers are defined as much by their shared experiences as by their age. Increasing parental divorce rates and higher employment for their mothers made them the first generation of latchkey kids. Although they seek success, they are less materialistic; they prize experience, not acquisition. For many of the Gen Xers that are parents, family comes first—both children and their aging parents—and career second14 from a marketing standpoint, the Gen Xers are a more skeptical bunch. They tend to research products before they consider a purchase, preferring quality over quantity, and they tend to be less receptive to overt marketing pitches. Once labeled as “the MTV generation” and viewed as body-piercing slackers who whined about “McJobs,” the Gen Xers have grown up and are now taking over. They are increasingly displacing the lifestyles, culture, and values of the baby boomers. They are the most educated generation to date and they possess hefty annual purchasing power.” Page 72

              I do agree with how the text book describes X generation as a mostly educated generation. For myself I have made myself more educated by making the decision to return back to school. The other thing that can be well said about x generation is that we are in the forefront of marketing and for companies of the past couple decades we have been the targeted audience who are one of the biggest consumer. Sadly it’s true about the x generation having a higher rate in divorce. Although my parents never got divorced but only briefly were separated. I regret to say but I have been divorced twice in my life and even though family values and marriage being sacred I was not able to avoid the fatal statistic of divorce being common place within my generation.  The lifestyle of an x generation I feel empowers expressionism and having owns one unique voice.